Zócalo | Copywriting + Public Relations + Strategy
This very challenging but rewarding collateral project for Zócalo in Sacramento, California earned a 2003 Sacramento Art Directors Club Addy Award.
Working with longtime collaborator, designer and marketing guru Ernesto Delgado of e|fire creative, I did extensive research to craft what would become one of my signature styles of edgy copy for one of Sacramento’s hippest and highly regarded restaurants.
Along with providing copy and art direction for the collateral, I also wrote media releases and content (including news and feature articles) and print advertisement copy, as well as contributing marketing and media strategy to promote Zócalo’s launch.
Ernesto and I have since repeated our success with El Patrón Bar & Grill, and I am currently directing all marketing content and strategy for a tequila bar & grill that he is opening in 2010.
Posted on: 30.07.2009
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