services

COPYWRITING

Snappy blurbs to protracted prose. Trust your writing projects to a professional with a true balance of style and message.

SEARCH ENGINE OPTIMIZATION | SEO

No black hat techniques. No empty promises of “guaranteed top rankings!” Just proven best practices and strategies that keep your Website interesting and relevant to the expectations of both human visitors and search engine spiders.

PAY PER CLICK | PPC

Integrated with a carefully designed SEO and landing page plan, and PPC can be a highly effective (and economical) technique to improve traffic and conversions. Available for Google AdWords, Yahoo! AdCenter, and Bing/MSN Ad Center.

ANALYTICS + ASSESSMENTS

Whether for SEO or PPC, accurate data and metrics are critical for building and maintaining effective online strategies.

SOCIAL MEDIA + WEB 2.0 | STRATEGY AND CONTENT

Ready to get the most from Web 2.0 social media? Get solid advice for planning a strategy that supports your primary marketing goals, as well as reliable content for blogs, Twitter, Facebook, YouTube, social bookmarking, e-newsletters and more.

INTEGRATED MARKETING COMMUNICATIONS STRATEGY

Get trusted and experienced perspectives from a recognized marketing communications guru that understands budgets and ROI.

PROJECT MANAGEMENT

If your project requires other resources (whether they are on your staff or are third-party vendors), I have the vision, patience and organizational chops to own the project and ensure its success.

EDITING + PROOFREADING

For when your print or online messages absolutely must say what they are supposed to say.

MEDIA RELEASES

As a former writer/editor in journalism and PR, I know what it takes to create and distribute a release that will get you maximum exposure.

NEWS, BIOGRAPHY + FEATURE WRITING

I can tell your story, whether in the strictest of objective journalistic tenets, or with subjective flair and feeling.

DESKTOP PUBLISHING AND PRE-PRODUCTION

Print isn’t dead! From concept to pre-flight to printer delivery, I am as experienced in visual communications as I am in writing. Newsletters, brochures and collateral: Why work with multiple people when you can keep it simple with just one?