MediPurpose®
18.07.2011
Blog
Phoenix Children’s Hospital—Diabetes | SEO, Editing + Strategy
01.10.2009
Diabetes is the first service-line SEO, editing and strategy project that I have completed for Phoenix Children’s Hospital in Phoenix, Arizona. More are on the way. As a footnote, this relationship is also a testament to the unique networking opportunities that social media provides: PCH and I connected through Twitter.
Zócalo | Copywriting + Public Relations + Strategy
30.07.2009
This very challenging but rewarding collateral project for Zócalo in Sacramento, California earned a 2003 Sacramento Art Directors Club Addy Award. Working with longtime collaborator, designer and marketing guru Ernesto Delgado of e|fire creative, I did extensive research to craft what would become one of my signature styles of edgy copy for one of Sacramento’s [...]
Merchant Circle | Blogs + Newsletters + SEO + Ghostwriting
02.07.2009
I’ve worked with the explosively expanding Silicon Valley startup Merchant Circle for a couple of years, ghostwriting and editing content for their clients’ blogs, newsletters and online advertising. In that time, I’ve contributed hundreds of blogs and articles. My work with Merchant Circle is perhaps one of the finest examples of both my versatility (Merchant [...]
Sandman Records | Copywriting + Editing + Desktop Publishing
01.07.2009
I produced the CD package for this 2009 Grammy Award nominee album by Lanny Sherwin and Sandman Records of Santa Barbara, California. Along with layout design and typography (including the cover logo) and all pre-production, I also edited and provided additional copy to existing content. The cover illustration was painted by none other than my [...]
M.T.O. Holistic Health Care | SEO, Editing and Strategy
01.06.2009
M.T.O. Holistic Health Care in Danville, California in the San Francisco Bay area is a client with whom I’ve worked with since 2008—first as a proofreader, and now as a consultant for SEO and marketing strategy.
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